Responding to the New Economic Reality

A Fresh Perspective from Marakon, December '08

During the past 15 months, the economic landscape has been through a sea change. Managing a company in the next decade will be materially different than managing during the past decade. Every company is now focused on managing through a recession, taking steps to preserve cash, reduce costs and adjust demand expectations. However, for most businesses, this is not enough: a more fundamental response is required.

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